This past Valentine’s Day, Canada’s queen of R&B, Jully Black, took the stage at the flagship TD Canada Trust branch in downtown Toronto to kick off TD’s “For the Love of Music” press conference. Organized in celebration of TD’s 10th anniversary of supporting music in Canada, a charismatic Black launched the event with a powerful statement.
“Music is a universal language.”
Followed by the introduction of fellow performers, Canadian music artists Karl Wolf, KAI, Devin Cuddy
and Eva Avila, the notion of universality could not have been more fitting. Representative of various ages, cultural backgrounds and musical genres, the performers were united by a common bond – their love of music – and came together to perform their favourite love songs on a day dedicated to the expression of affection.
From Karl Wolf’s soulful piano version of his hit song Ghetto Love, to the bluesy track, I Got a Girl from Devin Cuddy’s debut album, it didn’t take long for the room to start feeling the love. Former Canadian Idol winner Eva Avila, marked the sixth anniversary of the launch of her first national tour by performing a French rendition of her very first single Meant to Fly, before Chris Stamper, Senior Vice President, Corporate Marketing, took the stage to offer his mid-performance remarks.
After volunteering to join the performers with a cowbell, Stamper spoke to the breadth and depth of TD’s commitment to music, highlighting TD’s sponsorship of various music organizations across Canada, including the JUNO Awards, Live Nation Canada and MusiCounts. “Music gives everyone a sense of comfort,” Stamper commented, and through TD’s support of over sixty music festivals across Canada each year, the Bank of Music is certainly spreading that sense of comfort far and wide.
Relatively new to the music-scene in Canada and to most in attendance, KAI – best known for her song I Choose Me – performed her original composition Thinking About You, during the second half of the event to rave crowd reviews. Adding to the hype with a rendition of her well-known cover of Etta James’s Seven Day Fool, Jully Black summarized the sentiment of the room with the clever lyrical ad lib, “TD I, I really love you.”
In total, 10 love songs were sung to celebrate 10 years of TD’s commitment to supporting music in Canada. Pictures from the day can be found below, as well as links to Breakfast Television’s promotion of the event and eTalk's coverage.